The Reserve seal

Step Behind the Vault

You must be 21 years of age or older to enter. The Reserve is a licensed New York State retailer.

Please consume responsibly.

Est. 2024 · New Rochelle, New York

About The Reserve, New Rochelle

A destination unlike any other, inspired by the prestige of old New York and the discretion of a private bank. Quietly reserved for those who know.

The Reserve lobby with marble floors, brass rails and green velvet ropes

Established in New Rochelle

We Were Raised Here

And we built The Reserve to reflect the timeless character of this city. Housed with intent and staffed by locals who understand the fabric of the neighborhood, this isn't a franchise, it's a fixture.

Step through the doors and you'll find marble underfoot, brass at every finish, and green velvet ropes guiding the way. Everything here is delivered with the same elegance as a hand-penned signature.

Two-story interior with grand staircase and gold-lit display arches

An Experience in Detail

Crafted With Purpose

From the brass finishes to the dimmed lighting and tailored service, every inch of The Reserve was crafted with purpose. Our layout invites calm; our sensory bar invites exploration.

Two floors of curated selections, from a dedicated Flower Bar to Wellness and Kosher offerings, arranged like a private vault and tended by people who know the collection by heart.

The Standard

Reserved for the Distinguished Palate

Curated, Not Crowded

A tightly edited collection, chosen for quality and never for noise, with every shelf composed rather than crowded.

Service Like a Vault

Discreet, unhurried, and personal. Our team guides every visit with the attention of a private banker.

Rooted in New Rochelle

Locally owned and locally staffed. We're part of Westchester, and proud to serve the community that raised us.

How We Serve You

Four Ways to Shop The Reserve

The Reserve serves adults 21 and older. Bring a valid government-issued photo ID on every visit.

In Person, Every Day

We're open seven days at 1307 North Ave: Monday to Wednesday 9am to 9pm, Thursday to Saturday 9am to 10pm, and Sunday 10am to 8pm.

Order Ahead, Pick Up

Browse the live menu online, place your order, and collect it in store. It's the quickest way through the door on a busy evening.

Delivered in Westchester

Same-day delivery reaches more than 60 Westchester towns. Enter your ZIP on our delivery page to see your zone and order minimum.

Help at the Counter

Prefer a slower pace? Our budtenders will walk you through the menu in store, every day, with no appointment needed.

Part of the Neighborhood

More Than a Storefront

The events calendar lists the brand pop-ups, tastings and artist nights we host on site, most of them free for guests 21 and over.

Regulars can join The Ledger, our free membership, to earn points on every purchase and hear first about limited drops. And if you'd rather read before you visit, our blog collects our plain-English guides.

Come See For Yourself

Step Behind the Vault

Private & Public Events

Book The Reserve for Your Next Event

From weddings and private parties to corporate gatherings and brand activations, bring a premium experience to your guests, with bulk pricing and on-site hosts.

Book an Event